Tatum Luoma

Account Lead

With more than 17 years experience, Tatum is based in Arizona. She has worked on some of the state’s top hotel and resort PR campaigns, including L’Auberge de Sedona, Mountain Shadows, Great Wolf Lodge Arizona, Hotel Valley Ho, The Camby, Royal Palms Resort & Spa and FOUND:RE Phoenix.

A seasoned tourism and hospitality pro with hotel, agency, and CVB experience, Tatum knows the ins and outs of the industry and is passionate about travel, luxury, and all things lifestyle. She loves making a splash with opening a new resort, crafting fresh story angles, managing press trips and media missions in top markets. An innovative leader, Tatum impresses with her strategic PR efforts, media relationships, targeted pitching, writing skills, and most importantly, the results she delivers. Her efforts have garnered local, regional and national media placements from coast to coast in top outlets like USA Today, Wall St. Journal, Departures, CNN, Robb Report, Town & Country, Travel + Leisure, Modern Luxury, Shape, National Geographic Traveler, and plenty more.

Prior to joining JPR more than five years ago, Tatum led the PR initiatives and media relations efforts for Experience Scottsdale – one of the most notable destination marketing organizations in the United States – as the director of public relations.

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Amy Ogden

Vice President of Brand Development
California, New York, London

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